New trends of digital marketing.
Due to COVID-19 in 2020, people all over the world have changed the way they behave and trends.
The responses and feedback received from various customers and consumers during this period have given us some new thinking in marketing trends which are can work effectively in such a new environment.
Therefore, as people change their behavior and trends according to these new situations so the trends of digital marketing also changing with them.
So as a marketer, you are incumbent to monitor and tweak your online marketing strategies to run parallel with evolving digital marketing trends in the upcoming year. Trends of digital marketing often reflects the customer’s taste and preferences.
Although technically 2020 was also fully advanced, there are some more significant trends for upcoming digital marketing in the year 2021.
So, be prepared to accommodate the changes and remain competitive in your niche. Framing online marketing strategies and aligning them with the marketing trend plays an important role in attracting more customers.
In this article, we will take a look at the most significant trends of digital marketing which will give you better ROI.
1. Content marketing to boost inbound sales drive:
Various type of researches on digital marketing says that 25% of marketers believe that content marketing is the best trend for marketing in 2021. Content marketing is a strategic approach to create high-quality content focused on a niche topic/target users.
High-quality content is one that provides a complete solution to your target customers' points of interest or problems, one that adds value to the audience, and forces them to take action (conversions of productivity/sales).
Content marketing strategy is used by top brands such as Amazon, Cisco, Toshiba, Marriott, IBM, Samsung, Flipkart, etc. Cisco has effectively implemented a content marketing strategy with social media to sell their products.
The main reason to uses content marketing for a company So to fabricate their loyal customers. In other words, you reach your audience or customers and address their problems with useful and fruitful solutions.
2. Voice search trend:
So the first thing is voice search, which nowadays most people are searching by speaking, all the marketers of the world are saying that voice search will change everything.
If your content is such that you make money by sending people to your websites, such as making money from AdSense like you make affiliate marketing money, or you do content marketing in which people come to your website or blog, then you now have a strategy will have to change.
Because if any customer or user search for any query by voice search (A voice search option introduced by Google) which Google provides you desired the search result automatically.
Due to which no user or customer will visit or login into your website.
3. Digital funnel marketing:
First, understand what is called a digital funnel, it is a kind of planned process by which any of your products/services are sold to anyone.
People make various types of funnels in the market, funnels meant that you wandered in the way that you take their product, first they provide some free content to you and then when you are liking their content, then they ask for the charge, and sell their product/services to you.
This process is usually organized/conduct into five steps.
1. Awareness
2. To build Interests
3. To build desire
4. Build faith to capture customer
5. Action/Conversion
Awareness:
The first step would be to inform/aware peoples about your product, such as advertisements, blogs, or social media campaigns.
To build Interests:
In this step, you provide some free learning samples on a trial basis, related to your product to the people, and collecting their contact information to contact them in the future.
Some people promise any offer to you their products or content for free and call you to visit their website, and then they take and save your contact information from you, using which they later for selling their products to you.
To build desire:
In this step, you identify such types of peoples who are showing interest in your product and these people could become your potential customers in the future.
Build faith to capture customer:
In this step, people related to those interested in your product are provided with some more evidence to prove the merits and reliability of your product so that they can trust and faith in your product.
Action/Conversion:
After these above steps, you will now get the benefits of your real loyal potential customers as per your convenience.
4. Micro videos:
Many marketers with creative minds consider that micro-videos are one of the best options for educating their audience and building trust between customers or clients.
You can make short videos of one or two minutes, promote your product in these videos and circulate these videos on social media platforms like Facebook, WhatsApp, Instagram, YouTube, and many more social media platforms because nowadays people prefer not to watch long videos.
People can choose and use your product by watching these micro-videos.
5. Using Chatbots trend:
AI-powered chatbots will emerge in particular in notably numbers in 2021.
AI-powered chatbots are customized for instant customer support and engage the visitor on pages or your website, these AI-powered chatbots help you in collecting data automatically of visitors for their common questions and patterns of communication.
These types of Chatbots are to have made simple conversations with visitors visiting your website or a page in your absence, and save that information for you in the future.
7. Engage your customer or viewer with yourself on social media:
An active social media presence helps to drive relevant/ targeted traffic to your website. Social media is widely used by brands to position their products/service among the viewers.
Most SEO specialists maintain a high public engagement on social platforms as it is necessary to promote their blogs or website on social platforms.
Some Social media management tools help to automate the entire social sharing process. These tools allow you to accurate content to the target with a timeframe with a high engagement rate, evaluate effectiveness, manage teams, etc.
8. AI can be an invisible friend of yours:
AI (Artificial intelligence base device) is basically integrating any electronic device to the internet. With AI, machines can interact with each other and give a better user experience and reduce your workload.
Our latest-generation produces more data than any other generation has ever produced. AI base device helps marketers to delve deep into the behavior of customers and assists in decision-making.
With all devices connected to a common platform that shares information, the data retrieved and analyzed will help you get better insights into the customers.
9. Live-streaming or webinar new trends of digital marketing:
Live-streaming or Webinar is the latest trends of digital marketing the best system to reach a mass customer or viewer. Facebook, YouTube, Twitter, and Instagram all integrated live-streaming in order to provide better accessibility.
It is one thing that will stand out in this saturated world. With live-streaming or Webinars, companies across the globe are able to reach their target customers and position their products accordingly. With live-streaming, we will get a real-time feed of a product release, expert interview on your niche, etc.
10. Use of OTT:
The OTT platform occupies an important place in the latest trends of digital marketing because this is a platform on which you get the chance to access a lot of content in a single place, Only one condition is required to access OTT is that you must be having an internet connection.
The full form of OTT is Over-The-Top, in which you can watch or access any audio, video, or media-related content on the Internet or any digital platform, which you can access from anywhere and anytime. Read more…
